Terra3.0 - The New World of Independent Thinkers
Think of artists as brands
Troy Carter, Lady Gaga's business manager, mixes old fashion marketing techniques with new media to create a mega brand. His first order of
business: think of artists as brands. His relationship with Lady Gaga: 95/5. She makes 95% of the creative decisions, he only 5%. He makes 95% of the business decisions, she only 5%.
Watch this quick interview at the Ad Age's Digital West Conference here.
... << MORE >>
Watch this quick interview at the Ad Age's Digital West Conference here.
... << MORE >>
$85 designer T-shirt by Starbucks
To celebrate its 40th anniversary, Starbucks released a limited edition designer t-shirts that look like a spilled coffee. Price tag: $85.
For $25 I will create one-of-a-kind, real coffee spilled t-shirt. And, I will even autograph it.
... << MORE >>
For $25 I will create one-of-a-kind, real coffee spilled t-shirt. And, I will even autograph it.
... << MORE >>
Who is watching when
Check out this interesting study published in Ad Age and visualized by MBAonline.com. Notice the choice
of the icons to represent each generation's activity. Quite telling... ...
<< MORE >>
Costs: $0. Renues: $$$$$
Remember when this was happening on a daily basis and was considered OK? Since then many advocates of child labor have worked hard to put a stop of this practice around the world. It embarrassed a lot of people and companies.
According to Ad Age's Simon Dumenco and Forrbes' Jeff Bercovici, Huffington Post and Patch are seeking 13-year olds and younger to be editors for a new vertical called HuffPost High School. All good, you'd say. Except that these ... << MORE >>
Only Low Klout Score Gets you in
At a Florida fashion show, only people with a Klout score of 40 or below could get it. Klout, scores your social
influence based on a variety of factors by scouting all social media sits and collecting data about your social presence. In a nutshell, the lower your Klout score is the more influential you
are in the social world. (Click here to see
...
<< MORE >>
Freedom vs. Power
I was reading an interesting post by Brian Tracy. He talked about why people want to make more money. Most
of them answered: because they wanted more freedom in their lives. Yet, a lot of people want more money because more money makes them more powerful and more power positions them on the top of
society's echelon.
If you want more money to gain more power, you are most likely ... << MORE >>
If you want more money to gain more power, you are most likely ... << MORE >>
The Seven Step Process for Setting and Achieving Your Goals
Here are Seven easy steps to setting and achieving your goals - From Brian Tracy.
- First, decide exactly what you want in each area of your life. Be specific!
- Second, write it down, clearly and in detail;
- Third, set a specific deadline. If it is a large goal, break it down into sub-deadlines and write them down in order;
Thank You!
To all the men and women of our arm forces, first responders, and those working in the shadows: THANK YOU for protecting us. Your vigilance, your sacrifice, and your dedication are no in vain. You stand for what America stands for: Life, Liberty, and the Pursuit of Happiness. And we stand with you.
THANK YOU
<< MORE >>
Are you doing what you preach?
Most people are great preachers. They can talk about certain topics for hours. They can give great advice in these topics. However, most of
them don't do what they preach. They are great marketers, but don't market themselves very well. They are great salesmen of other people's products, but when it comes to selling themselves,
they don't apply the same principles.
Before you go on a preaching mode again, ask ... << MORE >>
Before you go on a preaching mode again, ask ... << MORE >>
Bonkers World Org Charts
I found these org charts drawn by a French artist, physicist, and computer scientist Manu Cornet.
They are very funny as they are true. Check out his other drawings. It's a more uplifting break than reading the news...
<< MORE >>
<< MORE >>
Bio
Daniela Axinte spent the last 20 years helping businesses around the world expand and build strong brands by using non-traditional marketing techniques. Daniela is a life-long student of human behavior in the context of global village. Her research focuses on how we build relationships and businesses in the context of global village and how the use of technology and social media changes the dynamics of our professional and personal lives. Daniela is the founder of and CEO of Terra3.0, a global sales, marketing, and business development group. She is a part-time lecturer at the University of Washington | Bothell in the Business Program and a certified Kauffman FastTrac® facilitator. To engage Terra3.0 or Daniela in a consulting or coaching assignment, take her seminars and workshops, or to have her speak to your organization, please send an email to SuccessatTerra30dotcom.
